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WHAT TEENS WANT
Teens are wired different than any another consumer group. They navigate through media clutter with a heightened "BS" meter to sniff out hidden advertising agendas. In a post-scarcity media world, there is no shortage of brands or media pipeline channels. Attention is the new scarcity.
Loyalty, trust and affinity become the new pipeline. When there is so much choice, what is the new role of earned attention? What Teens Want 2007 is the definitive conference for marketers, agency and media executives who need to learn the buzz about marketing to today's trendsetting teens.
What Teens Want 2007 (hosted by Adweek, Brandweek, Mediaweek, Billboard and The Hollywood Reporter, and presented by The N) covers how the teen market is changing, new and upcoming trends, mobile marketing, multicultural marketing, the growth of social networking, blogs, user-generated communities, video gaming and so much more. Now a 1 1/2-day event, What Teens Want 2007 ensures you will return to the office with proven examples to streamline your marketing efforts and maximize your marketing budget - large or small.
Hosted By
Adweek, Brandweek, Mediaweek, Billboard, The Hollywood Reporter and Nielsen Entertainment
Venue
Grand Hyatt New York
June 18-19, 2007
www.whatteenswant.com
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