It’s not what you think. These companies are among the most savvy 360° marketers in the media business. Come learn the secrets of their success.

DATE
Wednesday,
March 21, 2007
  

LOCATION

Skirball Center for the Performing Arts @ NYU
566 LaGuardia Place @ Washington Square South
  

QUESTIONS
Call 212-210-0155
aaevents@crain.com

WHY YOU CAN’T MISS THIS EVENT

Terry Semel, CEO, Yahoo!, and other media titans share their secrets on how they have built such powerful brands

Case studies and audience work sessions mean you’ll get real-world examples to take back and apply to your own media brand

It’s terrific training for your sales and marketing team, teaching them how to get out of selling in terms of a magazine or newspaper, a tv network or website, and instead selling a brand that transcends platform
  

SPEAKERS

Terry Semel, Chairman and CEO, Yahoo!

Panelists

MT Carney, Founding Partner, Naked New York
Nora Ephron, Editor-at-Large, The Huffington Post
Judy Girard, President, HGTV
Robert F. Gregory, Group Publisher, Dennis Publishing, Inc.
Jack Griffin, President, Meredith Corporation Publishing Group
Howard Handler, CMO, Virgin Mobile USA
Christie Hefner, Chairman and CEO, Playboy Enterprises, Inc
Henry Jenkins, Director-Comparative Media Studies Program, MIT
Susan Lyne, President and CEO, Martha Stewart Living Omnimedia, Inc.
Renetta McCann, CEO, Starcom MediaVest Group
Scot M. Safon, SVP-Marketing and Promotions, CNN Worldwide