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This five-month media course run by AMASA will give you an introduction to media strategy and an overview of South African media among many other interesting topics.
- An introduction to media strategy
- Developing a standpoint for media
- SA media overview
- Defining the target market
- Concepts of media planning
- Media qualities and the mix
- Media research
- Reading computer runs
- Preparing the media strategy
- Television
- Radio
- Magazines
- Newspapers
- Cinema
- Relationship marketing
- Outdoor
- Alternative media
- Internet/digital
- Reading rate cards
- Sponsorships
- Creativity in media
- The media strategy
- Developing a strategy
- The media plan
- Presentation skills
Venue
Date: 05 June 2007 to 03 November 2007
Location: 1st Floor Renaissance Place, 444 Jan Smuts Avenue, Bordeaux, Johannesburg
Contact: Alison Elliott
Company name: AAA School of Advertising
Telephone number: +27 11 7812772 ext 211
Email address alisonr@aaaschooljhb.co.za
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