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| W Earin.
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| W3C World Wide Web Consortium
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International consortium working to develop Web standards. W3C creates Web standards and guidelines designed to ensure longterm growth for the Web. Over 400 organizations are Members of the Consortium. W3C is jointly run by the MIT Computer Science and Artificial Intelligence Laboratory (MIT CSAIL) in the USA, the European Research Consortium for Informatics and Mathematics (ERCIM) headquartered in France, Keio University in Japan, and has additional Offices worldwide.
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| WAA Wireless Advertising Association
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Trade association promoting wireless advertising. Members include: hand held device manufacturers, software providers, carriers and operators, agencies, retailers, and advertisers. Please refer waaglobal.org for more information.
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| WAN Wide Area Network
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A group of computers connected together (a network) which are not located at the same physical location.
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| WANT AD
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Classified recruitment ad; an advertisement for personnel; also known as "help wanted" ads. The Motto agency utilizes an eight-point check list of criteria that maximize response to help-wanted ads.
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| Wants
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Needs learned during a persons lifetime.
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| WAP Device
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Any device (e.g., mobile phone, pda, or simulator) that allows access to wireless content.
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| WAP Phones
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Mobile phones which utilize wireless application protocol technology to access the Internet. The screen on a WAP phone can be used to deliver ads.
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| WAP Wireless Application Protocol
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Secure specification that allows users to access information instantly via handheld wireless devices such as mobile phones, pagers, pdas, smartphones and communicators.
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| WAP Wireless Application Protocol
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A specification for a set of communication protocols to standardize the way that wireless devices, such as cellular mobile telephones, pdas and others can be used for Internetbased access.
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| Warrior Role
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A role in the creative process that overcomes excuses, idea killers, setbacks, and obstacles to bring a creative concept to realization.
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| Wash Drawings
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Tonal drawing, similar to watercolor, intended for halftone reproduction.
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| WASP Wireless Applications Service Provider
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An organization that provides content and applications for wireless devices.
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| Wave Scheduling
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An advertising strategy that consists of scheduling space in the media in intermittent periods, e.g., two weeks on, two weeks off.
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| Wear Out
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The point reached when an advertising campaign loses its effectiveness due to repeated overplay of ads.
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| Wear Out.
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The point reached when an advertising campaign loses its effectiveness due to repeated overplay of ads.
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| Weasels
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Components of an advertisement that deliberately suggest the product does something it may not do.
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| Web Banners
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The image that you Please refer at the top of a web site. Its purpose is to give your web site and your products or services visibility on other sites on the web and/or drive traffic to your site through users clicking on your banner ad and going to your web site.
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| Web Beacon
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A line of code which is used by a Web site or third party ad server to track a users activity, such as a registration or conversion. A Web beacon is often invisible because it is only 1 x 1 pixel in size with no color. Also known as Web bug, 1 by 1 GIF, invisible GIF and tracker GIF.
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| Web Browser
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Computer program that provides computer users with a graphical interface to the Internet.
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| Web Bug
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Please refer Web beacon.
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| Web Design House
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Art/computer studios that employ specialists who understand the intricacies of HTML and Java programming languages and can design ads and Internet Web pages that are both effective and cost efficient.
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| Web Graphics
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Low resolution graphics optimized for use on the Internet.
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| Web Page
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A single page out of an online publication of the World Wide Web, known as a website. Websites are made up of one or more Web pages and allow individuals or companies to provide information and services with the public through the Internet.
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| Web Saturation
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How many pages of your site are indexed by the search engines collectively.
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| Web Server
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The software that runs on the server (computer) to display your web site. Also the name of the physical server(s) that hosts your web site (using the web server software).
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| Web Site
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The virtual location (domain) for an organizations or individuals presence on the World Wide Web.
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| Webcasting
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Realtime or prerecorded delivery of a live events audio, video, or animation over the Internet.
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| Webneck
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Slang term for a person who spends most of their time on the internet, most of their friends are netpals, and they are uncomfortable if they cant get online.
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| Website
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On the Internet, a place where a company or organization is located.
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| Website Development
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Creation of a website, micro site, or single web pages for other companies.
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| Website Or
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A web site is a collection of electronic pages formatted in HTML (Hypertext Markup Language) that can contain text, graphic images, and multimedia effects such as sound files, video and/or animation files, and other programming elements such as Java and Javascript.
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| Websites/ecommerce
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Please refer Ecommerce
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| WebTV
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A developing technology that allows users to browse the World Wide Web through a television set.
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| Weekly Newspapers
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Newspapers that are published once a week and characteristically serve readers in small urban or suburban areas or farm communities with exclusive emphasis on local news and advertising.
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| Weight
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(1) An adjustment made in a survey sample to correct for demographic or geographic imbalances. (2) Number of exposures of an advertisement.
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| Weight
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(1) An adjustment made in a survey example to correct for demographic or geographic imbalances. (2) Number of exposures of an advertisement.
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| White Hat SEO
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A term that refers to ethical practice of SEO methodologies that adhere to search engine Terms of Service.
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| White Space
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Unoccupied parts of a print advertisement, including between blocks of type, illustrations, headlines, etc.
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| Whois Data
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Registration data such as the company name, address and telephone number when registering a domain name.
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| Widow (Or Orphan).
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A single line of text separated from the paragraph to which it belongs by a page or column break. Thus, it can be a single line at the bottom of a page or column or a single line at the top of the next page or column. It is standard printing practice to avoid widows by having no less than two lines of a paragraph occur before or after a page or column break.
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| WILD SPOT
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A radio spot, appearing in various slots and locales, neither regional nor national, or on a non-network station.
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| Wipe
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A transition of scenes in a visual production where one image appears to wipe the previous one from the screen.
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| Word Painting
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A technique used in the radio broadcast industry that uses highly descriptive words to evoke images in reading material as an attempt to place the listener into the scene.
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| Wordcount Method
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A method of copy casting in which all the words in the copy are counted and then divided by the number of words per square inch that can be set in a particular type style and size, as given in a standard table.
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| Work Print
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The first visual portion of a filmed commercial assembled without the extra effects or dissolves, titles, or supers. At this time, scenes may be substituted, music and sound effects added, or other changes made.
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| World Wide Web WWW
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One section of the Internet where advertisers use online services as an advertising medium.
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| Writing Paper
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Form of plain, lightweight paper commonly used for printing fliers and for letterhead.
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| WWWWorld Wide Web
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Another term to describe the Internet.
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