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| U Naided Recall.
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| U.S. Patent And Trademark Office
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Bureau within the U.S. Department of Commerce that registers and protects patents and trademarks.
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| UHF ultrahigh Frequency
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Television channels 4 through 83; about half of the U.S. commercial TV stations are UHF.
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| UMTS Universal Mobile Telecommunications System
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Broadband, packetbased transmission of text, digitized voice, video, and multimedia at data rates up to and possibly higher than 2 megabits per second, offering a set of services to mobile computer and phone users no matter where they are located in the world.
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| Unaided Recall
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A research method in which a respondent is given no assistance in answering questions regarding a specific advertisement.
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| Unduplicated Audience
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The number of unique individuals exposed to a specified domain, page or ad in a specified time period.
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| Unfair Advertising
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According to the FTC, advertising that causes a consumer to be unjustifiably injured or that violates public policy.
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| Unfair Advertising
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Advertising that is likely to harm the consumer. The FTC has the power to regulate unfair advertising that falls within a very specific legal definition.
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| Unfinished Comparison/Claim
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Use of phrases such as “Works better in poor driving conditions!” Works better than what?
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| Unique Selling Proposition
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The unique product benefit that the competition can not claim.
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| Unique User
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A view of your web site by a unique person. Multiple visits in that time period, by the same person, count as a single unique user. You can get this number from your server logs.
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| Unique User
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Unique individual or browser which has either accessed a site (Please refer unique visitor) or which has been served unique content and/or ads such as email, newsletters, interstitials and popunder ads. Unique users can be identified by user registration or cookies. Reported unique users should filter out robots. Please refer iab.net for ad campaign measurement guidelines.
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| Unique User.
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A single individual or browser who accesses a site or is served unique content and/or ads. Unique users can be identified by user registration or cookies. Also known as a unique visitor.
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| Unique Visitor
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A real visitor to a web site. Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a web site. If for example, someone visits twenty pages within a web site, the server will count only one unique visitor (because the page accesses are all associated with the same IP address) but twenty page accesses.
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| Unique Visitor
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A unique user who accesses a Web site within a specific time period. Please refer unique user.
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| Unique Visitor
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When a user visits a website, his/her IP address is logged so if he/she returns later on that day, the visit wont be counted as a unique visit but as a page impression.
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| Universal Product Code UPC
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An identifying series of vertical bars with a 2digit number that adorns every consumer packaged good.
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| Universe
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Total population of audience being measured.
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| Universe
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An entire target population.
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| Universe.
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The total population of the audience you're measuring.
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| Unresolved IP Addresses
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IP addresses that do not identify their 1st or 2nd level domain. Unresolved IP addresses should be aggregated and reported as such. Please refer also domain.
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| Upfront Buys
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The purchasing of both broadcast and print early in the buying season.
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| Upload
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To send data from a computer to a network. An example of uploading data is sending email.
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| UPSCALE
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Having a look, feel or price designed to appeal to a well-to-do urban market.
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| Urchin
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Free website visitor tracking solution owned by Google. Now called Google Analytics.
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| URL
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Universal Resource Locator. An address which can specify any Internet resource uniquely. The beginning of the address indicates the type of resourcee.g. Http: for web pages, ftp: for file transfers, telnet: for computer login sessions or mailto: for email addresses.
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| URL (Uniform Resource Locator)
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A web “address” – all web sites have urls just as nearly every residence has a unique street address.
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| URL Submission
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The process of submitting a webpage to search engines.
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| URL Tagging
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The process of embedding unique identifiers into urls contained in HTML content. These identifiers are recognized by Web servers on subsequent browser requests. Identifying visitors through information in the urls should also allow for an acceptable calculation of visits, if caching is avoided.
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| URL Uniform Resource Locator
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The unique identifying address of any particular page on the Web. It contains all the information required to locate a resource, including its protocol (usually HTTP), server domain name (or IP address), file path (directory and name) and format (usually HTML or CGI).
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| URL Uniform Resource Locator
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Commonly referred to as the domain name, this is how humans navigate through the Internet, whereas computers use IP addresses.
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| Usage Rates
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The extent to which consumers use a product: light, medium, or heavy.
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| Usenet
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Internet bulletinboard application.
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| User
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An individual with access to the World Wide Web.
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| User Agent
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Each time a web browser or other client connects to a web site, they report a USER_AGENT. Common user agents include Netscape, Opera, and Internet Explorer. In the context of Search Engine Robots or Spiders, a CGI program can read the USER AGENT and deliver custom content to that user or robot. The User Agent can also be included in a robots.txt file to allow or deny access to the web site.
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| User Agent String
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A field in the server log file which identifies the specific browser software and computer operating system making the request.
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| User Centric Measurement
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Web audience measurement based on the behavior of a sample of Web users.
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| User Registration
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Information contributed by an individual which usually includes characteristics such as the persons age, gender, zip code and often much more. A sites registration system is usually based on an id code or password to allow the site to determine the number of unique visitors and to track a visitors behavior within that site.
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| User Status
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Six categories into which consumers can be placed, which reflect varying degrees of loyalties to certain brands and products. The categories are sole users, semisole users, discount users, aware nontriers, trial/rejectors, and repertoire users.
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| USP
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Unique Selling Proposition/point - a highlighted benefit of a product which makes it stand out from all rival brands.
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| USP (Unique Selling Point).
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1) Strongest possible product benefit (real or perceived) for the largest possible number of people. (A), 2). The promise of an ad; a summary statement of the benefits of a product, it can be objective or subjective, rational or emotional, or combination of these (Roman & Maas 1996, p. 6), 3): Buy this product and you will get this benefit (Reeves 1961, p, 48). A good USP must have a specific product benefit that has not been claimed by any other seller.
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| USP unique Selling Position
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The unique product benefit that the competition can not claim.
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| Utility
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The value a consumer receives from a products design.
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| Utility
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A products ability to provide both symbolic or psychological want satisfaction and functional satisfaction. A products problemsolving potential may include form, time, place, or possession utility.
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