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| Qualitative Research
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Research that tries to determine market variables according to unquantifiable criteria such as attitudes, beliefs, and lifestyle.
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| Qualitative Research
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A method of advertising research that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, indepth interviews and focus groups.
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| Quantitative Research
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Research that tries to determine market variables according to reliable, hard statistics about specific market conditions or situations.
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| Quantitative Research
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A method of advertising research that emphasizes measurement of incidence of consumer trends within a population.
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| Query
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A request for information, usually to a search engine.
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| Query
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A word, a phrase or a group of words, possibly combined with other syntax used to pass instructions to a search engine or a directory in order to locate web pages.
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| Query.
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A request for information, usually to a search engine or a database. The user types in words or topics, and the search engine returns matching results from its database. A query is at the center of every search engine interaction.
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| Question Headline
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A type of headline that asks the reader a question.
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