|
|
| NATIONAL
|
|
A commercial running throughout the country.
|
|
|
| Negative Keyword.
|
|
Negative keywords allow you to eliminate searches that you know are not related to your message. If you add the negative keyword "–table" to your keyword "tennis shoes," your ad will not appear when a user searches on "table tennis shoes." Negative keywords should be used with caution, as they can eliminate a large portion of a desired audience if applied incorrectly.
|
|
|
| Net Unduplicated Audience
|
|
The combined cumulative audience exposed to an advertisement.
|
|
|
| Non-Causal Arguments
|
|
Arguments that do not explain the reasons why something happens.
|
|
|
| NOVELTIES
|
|
Free items, such as calendars, letter openers, mugs or buttons, bearing an advertiser’s logo -- also referred to as advertising specialties. The purpose of such novelties is to keep the advertiser’s name in front of its audience over time.
|
|
|
| Nurture
|
|
Every time you see an animal or a child, the appeal is to your paternal or maternal instincts. Associates products with taking care of someone.
|