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| Macro Environment
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Uncontrollable factors that constitute the external environment of marketing including demographic, economic, technological, natural, sociocultural, and regulatory forces.
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| Macroeconomic Conditions
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Factors that influence the state of the overall economy such as changes in gross national product, interest rates, inflation, recession, and employment levels.
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| Macromarketing
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A type of marketing in which a company adapts itself to uncontrollable factors within the industry.
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| MADISON AVENUE
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New York City thoroughfare that has historically been the location of many large ad agencies. Today the term often refers to the American advertising industry collectively.
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| MAGALOG
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A mail-order catalog that carries editorial matter and advertisements for multiple companies.
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| Magazine Networks
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A group of magazine owned by one publisher or assembled by an independent network that offers advertisers the opportunity to buy space in a variety of publications through a packaged deal.
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| Magazine Publishers Association MPA
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A trade group made up of more than 230 publishers who represent ,200 magazines. It compiles circulation figures on ABC member magazines and promotes greater and more effective use of magazine advertising.
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| MAIL ORDER
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Retail sales conducted by mail.
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| MAILER
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A mailed advertisement.
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| Mailin Premium
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A premium obtained by mailing in a suitable response to the manufacturer or distributor, with or without money.
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| Mailing List
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Companies spend time and effort in maintaining a mailing list of present and prospective customers. This list is valuable to the Co and is used to stay in touch with their target audiences.
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| Mailing List
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A type of database containing names and addresses of present and or potential customers who can be reached through a directmail campaign.
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| Mailing List
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An automatically distributed email message on a particular topic going to certain individuals.
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| MAILING LIST
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A list of prospective customers organized by defined factors such as location, income, or other consumer profile aspect.
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| Mailorder Advertising
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Advertising which supplies paperwork for the purpose of soliciting a purchase made through the mail.
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| Mailresponse List
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A type of directmail list, composed of people who have responded to the directmail solicitations of other companies, especially those whose efforts are complementary to the advertisers.
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| Maintenance Stage
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In the clientagency relationship, the daytoday interaction that, when successful, may go on for years.
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| Major Selling Idea
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The basis for the central theme or message idea in an advertising campaign.
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| Make Good
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(1) To present a commercial announcement after it s scheduled time because of an error. (2) To rerun a commercial announcement because of technical difficulties the previous time it was run. (3) To rerun a print advertisement due to similar circumstances.
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| Makegood
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The replacement of a spot missed due to a preemption or faulty transmission.
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| Makegoods
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TV spots that are aired to compensate for spots that were missed or run incorrectly.
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| Makegoods
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Additional ad impressions which are negotiated in order to make up for the shortfall of ads delivered versus the commitments outlined in the approved insertion order.
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| Management account Supervisors
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Managers who supervise account executives and who report to the agencys director of account services.
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| Mandatories
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The address, phone number, Web address, etc., that the advertiser usually insists be included within an ad to give the consumer adequate information.
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| Marginal Analysis
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A principle resource allocation that balances incremental revenues against incremental costs.
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| Marginal Analysis
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Technique of setting the advertising budget by assuming the point at which an additional dollar spent on advertising equals additional profit.
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| Mark
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A streamline version of a logo. A piece of a logo i.e. The Nike swish.
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| Market
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Refers to the present & prospective consumers for a product or service.
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| Market
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A group of potential customers who share a common interest, need, or desire; who can use the offered good or service to some advantage; and who can afford or are willing to pay the purchase price. Also, an element of the media mix referring to the various targets of a media plan. 6,
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| Market
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People or institutions with sufficient purchasing power, authority, and willingness to buy.
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| MARKET
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The prospective customers for a given product or service.
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| Market Prep Corporate Advertising
|
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Corporate advertising that is used to set the company up for future sales; it simultaneously communicates messages about the products and the company.
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| Market Profile
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A summary of the characteristics of a market, including information of typical purchasers and competitors, and often general information on the economy and retailing patterns of an area.
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| MARKET PROFILE
|
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The characteristics of a group or area targeted for a campaign.
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| Market Research
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Refers to the efforts that go into researching, studying and analyzing the target audience.
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| Market Research
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Investigation of the business and customer base where the products or services are sold. The aim is usually to gain a better understanding of customer behaviour and motivators to buy products / services.
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| MARKET RESEARCH
|
|
A study of consumer groups and business competition used to define a projected market.
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| Market Segmentation
|
|
To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users.
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| Market Segmentation
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Strategy of identifying groups of people or organizations with certain shared needs and characteristics within the broad markets for consumer or business products and aggregating these groups into larger market segments according to their mutual interest in the products utility.
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| Market Segmentation
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The process of dividing a market into distinct groups that have common needs and will respond similarly to a marketing action.
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| Market Segmentation.
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To divide consumers for a product into sub-groups in an attempt to focus marketing efforts relevant to the interests and capabilities of each group. For example, universities segment markets according to their ability to pay.
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| Market Share
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The percentage of a product categorys sales, in terms of dollars or units, obtained by a brand, line, or company.
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| Market Specialist
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|
A buyer who concentrates on just a few markets, thus developing expertise in terms of media usage habits and advertising rate fluctuations in these markets.
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| Marketer
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|
Person whose job is to help sell products and services. Credit union marketer, for example, must make sure members know what types of savings and checking accounts checking accounts, loans, and other services are available and why theyre good deal.
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| Marketer
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Any person or organization that has products, services, or ideas to sell.
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| Marketing
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The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy the perceived needs, wants, and objectives of individuals and organizations.
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| Marketing
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|
The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
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| MARKETING
|
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The techniques used to attract and persuade consumers. As a direct response agency, MJM keeps marketing goals uppermost in mind in the design of every advertisement.
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| Marketing
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The act of deciding what product or service people want, how to get it to them, what to charge for it, and how to persuade them to buy it.
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| Marketing Agency
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A company that provides marketing services to other companies. Can be considered as a business whom other companies outsource marketing work to.
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| Marketing Channels
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The set of interdependent organizations involved in the process of making a product or service available to customers.
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| Marketing Communications
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The various efforts and tools companies use to initiate and maintain communication with customers and prospects, including solicitation letters, newspaper ads, event sponsorships, publicity, telemarketing, statement stuffers, and coupons, to mention just a few.
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| Marketing Consulting Service
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|
Providing guidance and consultation to companies for marketing their products and services. Includes development of marketing strategies and a marketing plan.
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| Marketing Firm
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A business that affects the distribution and sales of goods and services from producer to consumer; including products or service development, pricing, packaging, advertising, merchandising, and distribution.
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| Marketing Information System MIS
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A set of procedures for generating an orderly flow of pertinent information for use in making market decisions.
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| Marketing Mix
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Four elements, called the 4Ps (product, price, place, and promotion), that every company has the option of adding, subtracting, or modifying in order to create a desired marketing strategy.
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| Marketing Mix
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The levels and interplay of the elements of a products or services marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results.
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| Marketing Mix
|
|
The controllable elements of a marketing program including product, price, promotion, and place.
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| Marketing Mix.
|
|
The levels and interplay of the elements of a product’s or service’s marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget, and how these elements affect sales.
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| Marketing Objectives
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|
Goals of the marketing effort that may be expressed in terms of the needs of specific target markets and specific sales objectives.
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| Marketing Objectives
|
|
Goals to be accomplished by an organizations overall marketing program such as sales, market share, or profitability.
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| Marketing Plan
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The plan that directs the companys marketing effort. First, it assembles all the pertinent facts about the organization, the markets it serves, and its products, services, customers, and competition. Second, it forces the functional managers within the company to work togetherproduct development, production, selling, advertising, credit, transportationto focus efficiently on the customer. Third, it sets goals and objectives to be attained within specified periods of time and lays out the precise strategies that will be used to achieve them.
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| Marketing Plan
|
|
A written document that describes the overall marketing strategy and programs developed for an organization, a particular product line, or a brand.
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| Marketing Planning
|
|
The process of anticipating future events and conditions and determining the courses of action necessary to achieve marketing objectives.
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| Marketing Public Relations Function MPR
|
|
Public relations activities designed to support marketing objectives and programs.
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| Marketing Public Relations MPR
|
|
The use of public relations activities as a marketing tool.
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| Marketing Research
|
|
The systematic gathering, recording, analyzing, and use of data relating to the transfer and sale of goods and services from producer to consumer.
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| Marketing Research
|
|
The systematic gathering, recording, and analysis of information to help managers make marketing decisions.
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| Marketing Strategy
|
|
A firms overall program for selecting and satisfying a target market.
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| Marketing Strategy
|
|
The statement of how the company is going to accomplish its marketing objectives. The strategy is the total directional thrust of the company, that is, the howto of the marketing plan, and is determined by the particular blend of the marketing mix elements (the 4 Ps) which the company can control.
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| Markup
|
|
A source of agency income gained by adding some amount to a suppliers bill, usually 7.65 percent.
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| MARQUEE
|
|
An onsite billboard, often advertising a theater performance.
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| Mass Audience Venue
|
|
One category of digital media based on audience size, where hundreds of people are in the live audience and millions more are watching at home.
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| Mass Media
|
|
Nonpersonal channels of communication that allow a message to be sent to many individuals at one time.
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| Mass Media
|
|
Ways to communicate with large number of people at the same time. Some examples are television, radio, the Internet, and newspapers.
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| Master Tape
|
|
An edited audio tape or video tape to be recorded on quantity prints or dubs.
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| Master Tape
|
|
The final recording of a radio commercial, with all the music, sound, and vocals mixed, from which dubs (duplicates) are recorded and sent to radio stations for broadcast.
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| Materialism
|
|
A preoccupation with material things rather than intellectual or spiritual concerns.
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| Materiality
|
|
The FTC theoretically will not regulate a deceptive advertisement unless the deceptive claim is also material. This means, in simple terms, that the claim must be important to consumers, rather than trivial. The FTC requires that the deception be likely to affect consumers choice of, or conduct regarding, a product.
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| Matte Shot
|
|
A camera shot made with a matte or mask in part of the frame to allow another shot to be printed in the opaque area.
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| Maturity Stage
|
|
That point in the product life cycle when the market has become saturated with products, the number of new customers has dwindled, and competition is most intense.
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| Mcommerce
|
|
A term referring to mobile commerce which is the ability to conduct monetary transactions via a mobile device, such as a wapenabled cell phone.
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| Mechanical
|
|
The set type and illustrations or photographs pasted into the exact position in which they will appear in the final ad. Also called a pasteup, this is then used as the basis for the next step in the reproduction process.
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| Mechanical pasteup
|
|
A finished layout that is photographed for offset printing.
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| Mechanics
|
|
One of the five Ms of the media mix; dealing creatively with the available advertising media options.
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| Media
|
|
A plural form of medium, referring to communications vehicles paid to present an advertisement to its target audience. Most often used to refer to radio and television networks, stations that have news reporters, and publications that carry news and advertising. , 3,
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| Media
|
|
Print, television, radio, internet, billboards etc are all forms of media that help in communicating with audiences on a large scaletheir reach, quality and affect differ from each other.
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| Media
|
|
The general communication methods that can carry advertising messages (e.g., television, magazines, newspapers, Internet, and so on). (S, RM)
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| MEDIA
|
|
Forms of mass communication. Newspapers, magazines, direct mail, billboards, bus signs, radio, television and internet are some important media that carry advertising.
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| Media Buyer
|
|
Person responsible for negotiating and contracting the purchase of advertisement space and time in various media.
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| Media Buying Service
|
|
Agency that specializes in the services of media buying.
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| Media Buying Services
|
|
Independent companies that specialize in the buying of media, particularly radio and television time.
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| Media Classes
|
|
Broad media categories of electronic, print, outdoor, and direct mail.
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| Media Commission
|
|
Compensation paid by a medium to recognized advertising agencies, usually 5 percent (6 2/3 percent for outdoor), for advertising placed with it.
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| Media Concentration Theory
|
|
Technique of scheduling media that involves buying space in one medium only and developing strength through concentration.
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| Media Dominance Theory
|
|
Technique of scheduling media that involves buying a large amount of space in one medium, and shifting to another medium after achieving optimum coverage and frequency.
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| Media Objectives
|
|
The specific goals an advertiser has for the media portion of the advertising program.
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| Media Objects
|
|
Files, other than HTML documents, which can be displayed or executed within HTML documents, or in a standalone fashion. Examples currently include gifs, jpegs, video, audio, Flash objects (SWF), PDF, Java applets, and other objects which can be viewed through a browser or using a plugin (Please refer plugin).
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| Media Organizations
|
|
One of the four major participants in the integrated marketing communications process whose function is to provide information or entertainment to subscribes, viewers, or readers while offering marketers an environment for reaching audiences with print and broadcast messages.
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|
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| MEDIA PACK
|
|
A folder of information issued by a particular publication concerning the publication and the process of placing ads in the publication. Regular elements of the standard media pack include contract rates, column sizes, deadlines, editorial calendars, special features, media circulation, geographic coverage, audience demographics, etc.
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| Media Plan
|
|
A plan designed to select the proper demographics for an advertising campaign through proper media selection.
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|
|
| Media Plan
|
|
A document consisting of objectives, strategies, and tactics for reaching a target audience through various media vehicles.
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|
|
| Media Planner
|
|
Selects an optimum mix of media vehicles that will provide maximum visibility to the ads resulting in maximizing sales of the clients products. The media planner must have a thorough understanding of the clients products, target customers and their buying patterns along with a knowledge of each media vehicle.
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|
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| MEDIA PLANNER
|
|
An employee of an advertiser or agency who coordinates media aspects of a campaign and selects the most effective media to use. Important factors in media planning include: the campaign; the budget, size and character of the market profile; and the positioning opportunities in the media.
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|
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| Media Planning
|
|
The process that directs advertising messages to the right people in the right place at the right time.
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|
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| Media Planning
|
|
Designing a scheduling plan that shows when advertising should be allocated to media.
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|
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| Media Planning
|
|
The series of decisions involved in the delivery of an advertising message to prospective purchasers and/or users of a product or service.
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|
| MEDIA RESEARCH
|
|
A study of radio, television and print media for the purpose of reaching the optimal consumer audience.
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|
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| Media Research
|
|
The systematic gathering and analysis of information on the reach and effectiveness of media vehicles.
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|
|
| Media Service
|
|
An organization capable of the full range of media functions.
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|
|
| Media Strategies
|
|
Plans of action for achieving stated media objectives such as which media will be used for reaching a target audience, how the media budget will be allocated, and how advertisements will be scheduled.
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|
|
| Media Strategy
|
|
A plan of action by an advertiser for bringing advertising messages to the attention of consumers through the use of appropriate media.
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|
|
| Media Subclasses
|
|
Smaller divisions of media classes, such as radio, TV, magazines, newspapers, and so on.
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|
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| Media Units
|
|
Specific units of advertising in each type of medium, such as halfpage magazine ads, 30second spots, and so on.
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|
|
| Media Vehicle
|
|
The specific program, publication, or promotional piece used to carry an advertising message.
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|
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| Media Vehicles
|
|
Particular media programs or publications.
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|
| Mediabuying Service
|
|
An organization that specializes in purchasing and packaging radio and television time.
|
|
|
| Mediamark Research, Inc. MRI
|
|
MRI conducts personal interviews to determine readership patterns, reports the audience and demographics for leading magazines and newspapers, and publishes annual studies on markets and decision makers.
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|
| Medium
|
|
An instrument or communications vehicle that carries or helps transfer a message from the sender to the receiver. Plural is media. Please refer also media.
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|
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| Medium
|
|
Any vehicle used to deliver an advertising message. Media types include television, radio, magazines, newspapers, transit, direct mail, etc.
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|
|
| Medium plural, Media
|
|
A vehicle or group of vehicles used to convey information, news, entertainment, and advertising messages to an audience. These include television, cable television, magazines, radio, billboards, etc.
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|
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| Megabyte
|
|
A million bytes.
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|
| Member
|
|
Person who keeps his or her money at credit union. Each credit union member also is an owner.
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|
|
| Mental Files
|
|
Stored memories in the consumers mind.
|
|
|
| MENTION
|
|
A brief item in the press or broadcast media referring to a person, product, or service.
|
|
|
| Merchandise
|
|
Synonymous with product concept when used in reference to the 5Ms of advertising testing.
|
|
|
| Merchandising The Advertising
|
|
The promoting of a firms advertising abilities to distributors.
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|
|
| MESSAGE
|
|
The underlying theme or idea in advertisement.
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| Message
|
|
A communication containing information or meaning that a source wants to convey to a receiver.
|
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| Message
|
|
In oral communication, the idea formulated and encoded by the source and sent to the receiver.
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| Message
|
|
Verbal and nonverbal persuasive techniques used in all forms of marketing communications. [needed?]
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|
|
| Message Strategy
|
|
The specific determination of what a company wants to say and how it wants to say it. The elements of the message strategy include verbal, nonverbal, and technical components; also called rationale.
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|
|
| Message Weight
|
|
The total size of the audience for a set of ads or an entire campaign.
|
|
|
| Meta Ad
|
|
An advertisement displayed on the results page of a search, specific to the searched term.
|
|
|
| Meta Description Tag
|
|
Allows page authors to say how they would like their pages described when listed by search engines. Not all search engines use the tag.
|
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|
| Meta Keywords Tag
|
|
Allows page authors to add text to a page to help with the search engine ranking process. Not all search engines use the tag.
|
|
|
| Meta Robots Tag
|
|
Allows page authors to keep their web pages from being indexed by search engines, especially helpful for those who cannot create robots.txt files. The Robots Exclusion page provides official details.
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|
|
| Meta Search
|
|
A search of searches. A query is submitted to more than one search engine or directory, and results are reported from all the engines; possibly after removal of duplicates and sorting. Also the Meta search engine of the same name found at http://www.metasearch.com.
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|
|
| Meta Search Engine
|
|
A search engine that gets listings from two or more other search engines, rather than through its own efforts.
|
|
|
| Meta Search Engine
|
|
A search engine that relies on the meta data found in meta tags to determine relevancy.
|
|
|
| Meta Tags
|
|
Information placed in a web page not intended for users to Please refer but instead which typically passes information to search engine crawlers, browser software and some other applications.
|
|
|
| Meta Tags
|
|
Special HTML tags in the Head section of an HTML document. The most important and commonly used Meta Tags are the Title, Description and Keywords tags.
|
|
|
| Metacrawler
|
|
A Meta search engine found at http://www.metacrawler.com. Results from various search engines are summarized in an easy to read form.
|
|
|
| Metadata
|
|
META Tags or what are officially referred to as Metadata Elements, are found within the section of your web pages.
|
|
|
| Metafind
|
|
A Eeta search engine found at http://www.metafind.com
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|
|
| Metaphor
|
|
A form of figurative language that applies a word or a phrase to a concept or an object, such as a brand, that does not literally denote to suggest a comparison with the brand (e.g., Budweiser is “the king of beers”).
|
|
|
| Metatag
|
|
Metatags are HTML tags that can be used to identify the creator of a web page, what HTML specifications a web page follows, the keywords and description of the page, etc. The most common use of a metatag in online marketing is the keyword and description tags, which tell the search engines that index metatags what description to use in their search query results.
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|
|
| Metcalfes Law
|
|
The value of a network increases geometrically with the number of people who use it.
|
|
|
| Metered Markets
|
|
Markets where ratings are drawn from a sample of TV homes in which a meter has been attached to the television set. New York, Los Angeles, and Chicago are currently metered.
|
|
|
| Methodology
|
|
The overall strategy of selecting and scheduling media vehicles to achieve the desired reach, frequency, and continuity objectives.
|
|
|
| Metro Area
|
|
The central metropolitan core of a market, equivalent to the Standard Metropolitan Statistical Area as defined by the U.S. Office of Management and Budget.
|
|
|
| Metropolitan Statistical Area MSA
|
|
An urban area with a population of at least 50,000 that is designated by the Office of Management and Budget for statistical reporting purposes and used in audience measurement studies. This is generally synonymous with the former term Standard Metropolitan Statistical Area.
|
|
|
| Microeconomic Trends
|
|
Patterns or developments in economic factors such as consumer income, savings, debt, and expenditure patterns.
|
|
|
| Micromarketing
|
|
The activities a firm practices in order to react controllably to external forces, e.g., setting objectives and selecting target markets.
|
|
|
| Microsites
|
|
Multipage ads accessed via clickthrough from initial ad. User stays on the publishers web site, but has access to more information from the advertiser than a standard ad format allows.
|
|
|
| Midday See Daytime
|
|
Monday through Friday from 10AM3PM.
|
|
|
| MIDDLE AMERICA
|
|
The moderate, middle-class segment of the U.S. population that comprises the largest consumer group.
|
|
|
| Middle Break
|
|
Commercial break roughly halfway through a program.
|
|
|
| Milline Rate
|
|
Used to determine the cost effectiveness of advertising in a newspaper; reached by multiplying the cost per agate line by one million, then dividing by the circulation. Also referred to as Milline.
|
|
|
| MIME Multipurpose Internet Mail Extensions
|
|
A method of encoding a file for delivery over the Internet.
|
|
|
| Minimum Bid
|
|
It is the lowest amount that search engines allows an advertiser to bid for search terms/keywords.
|
|
|
| Minimum Frequency
|
|
Minimum number of exposures thought necessary for an advertisement to be effective.
|
|
|
| Mint
|
|
The place where the US government makes coins. There are two mints that produce coins for general circulation: one in Philadelphia and one in Denver.
|
|
|
| MIP Mobile Internet Provider
|
|
Isps dedicated to providing wireless service.
|
|
|
| Mirror Sites
|
|
A mirror site is a site that exacltly duplicates another site.
|
|
|
| Mirror Sites
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Multiple copies of web sites or web pages, often on different servers. The process of registering these multiple copies with search engines is often treated as spamdexing because it artificially increases the relevancy of the pages. Filters now automatically remove many of these mirrors from the indexes.
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| MISMarking Information System
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Planned, computerbased system designed to provide managers with a continuous flow of information relevant to their specific decisions and areas of responsibility.
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| Misredemption
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The illegal redemption of coupons by persons who have not purchased the product.
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| Missionary Sales
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A type of sales position where the emphasis is on performing supportive and services rather than generating or taking orders.
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| Misspelling
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People quite often spell words incorrectly when using search engines. Pages which use common misspellings will often receive extra hits, so it is a useful technique to include common misspellings of words in ALT tags, keywords, page names and titles. A similar effect occurs when spaces are missed out and words are accidentally joined together.
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| Mixed Interlock
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The edited version of a filmed television commercial mixed with the finished sound track. Used for initial review and approval prior to being duplicated for airing.
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| Mixedmedia Approach
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Using a combination of advertising media vehicles in a single advertising campaign.
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| Mnemonic Device
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A gimmick used to dramatize the product benefit and make it memorable, such as the Imperial Margarine crown or the Avon doorbell.
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| Mnemonics
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Basic cues such as symbols, rhymes, and associations that facilitate the learning and memory process.
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| Mnemonics
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Devices (such as a location, key word, story, acronym, or rhyme) to help people associate a new item with a previously known item.
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| Mobile Billboard
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A cross between traditional billboards and transit advertising; some specially designed flatbed trucks carry long billboards up and down busy thoroughfares.
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| Mobile Billboards
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An outofhome medium in which advertisements are able to transported to different locations (signs pained on automobiles, trailers pulling billboards, and the like).
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| MOCKUP
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A scale-dimensional display model used in planning.
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| Mod rewrite
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A complex server directive that enables rewriting of urls on the fly, based on a set of rules that have been specified.
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| Model
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A computer system comprised of mathematical formulas to help marketers locate their best prospects or forecast sales.
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| Modem
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Device which transfers digital signals to analog signals and vice versa suitable for sending across phone or cable lines.
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| Modem
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A modem (modulator/demodulator) is the hardware required to connect telephone lines and is essential for dialup connections to the Internet.
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| Modem Speeds
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The speed at which one connects to the Internet through his/her computers modem. There are dialup and cable modems. The dialup modem speeds include 14.4, 28.8, 33.6, 56K and ISDN. Cable modem speeds range between 500 K and 2.5 Mbps. T1 and T3 are highspeed connections that do not require a modem. Please refer also DSL.
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| Mondrian Grid Layout
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A layout style that uses a series of vertical and horizontal lines, rectangles, and squares within a predetermined grid to give geometric proportion to an ad.
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| Money
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In media planning, one of the five elements in the media mix.
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| Monitor
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A check of the appearance, time, and length or unit size of commercials in broadcast or ads in print.
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| Montage Layout
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Similar to the circus layout, the montage layout brings multiple illustrations together and arranges them by superimposing or overlapping them to make a single composition.
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| Moores Law
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The speed of computing doubles every 18 months.
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| Morning Drive AM Drive
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Monday through Friday from 5:30 AM to 10AM.
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| Mortgage
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Loan to buy building or piece of land.
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| Motivation
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The underlying drives that stem from the conscious or unconscious needs of the consumer and contribute to the individual consumers purchasing actions.
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| Motivation Research
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Qualitative research designed to probe the consumers subconscious and discover deeply rooted motives for purchasing a product.
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| Motivation Research
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Used to investigate the psychological reasons why individuals buy specific types of merchandise, or why they respond to specific advertising appeals, to determine the base of brand choices and product preferences.
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| Motivation Value
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A consideration in selecting media based on the mediums ability to motivate people to act. Positive factors include prestige, good quality reproduction, timeliness, and editorial relevance.
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| Motive
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Something that compels or derives a consumer to take a particular action.
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| Motives
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Emotions, desires, physiological needs, or similar impulses that may incite consumers to action.
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| Mouseover
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The process by which a user places his/her mouse over a media object, without clicking. The mouse may need to remain still for a specified amount of time to initiate some actions.
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| MPA
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Please refer Magazine Publishers Association.
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| MPEG
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1) the file format that is used to compress and transmit movies or video clips online; 2) standards set by the Motion Picture Exports Group for video media.
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| MRC Media Rating Council
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A nonprofit trade association dedicated to assuring valid, reliable and effective syndicated audience research. The mrc performs audits of internet measurements as well as traditional media measurements.
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| MSN Local
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The version of Microsofts search engine that allows users to search for websites based on proximity to a location they have previously specified. Now known as Live Local.
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| MSN Search
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Microsoft Network Search is Microsofts search engine. Now known as Live Search
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| Multiattribute Attitude Model
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A model of attitudes that views an individuals evaluation of an object as being a function of the beliefs that he or she has toward the object on various attributes and the importance of these attributes.
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| Multicamera Angle Or Individualized Television
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A technology that allows viewers to control camera angles during live events, select which commercials they want to watch, and generally control a selection of choices content producers provide as part of the broadcast. Ecommerce and interaction with those commercials is possible. In the backend, servers collect choice information and offer viewers further selections based on those choices.
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| Multimagazine Deals
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Arrangements whereby two or more publishers offer advertisers the opportunity to buy space in their magazines with one single media buy.
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| Multimedia
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A form of communication combining text with graphics, page layout, video, audio, animation, and so forth
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| Multimedia Presentation
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Presenting information or entertainment using several communications media simultaneously.
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| Multinational Corporations
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Corporations operating and investing throughout many countries and making decisions based on availabilities worldwide.
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| Multiple Buying Influences
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The idea that a number of different individuals may influence the purchase process for a product or service within an organization.
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| Multiple Domain Names
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The use of several extra domains to provide gateway pages or gateway sites to the main site.
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| Multiplexing
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An arrangement where multiple channels are transmitted by one cable network.
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| Music Production
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Original music and lyrics for jingles, multimedia, infommercials, and programs written, recorded, mixed, and mastered.
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| Musical Commercial
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Please refer jingle.
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| Musical Logo
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A jingle that becomes associated with a product or company through consistent use.
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