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| Keeper
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A premium used to induce a consumer to take some action, such as completing a survey or trying a product.
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| Kerning
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Spacing between the letters of a word.
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| Kerning
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The horizontal spacing between the letters in a word.
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| Kerning
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The measurement of the space between individual letters of text.
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| Kerning
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In typesetting, the adjustment of space between two printed characters to push them together or force them apart. Kerning is often applied between common pairs of letters such as “th.” Kerning is important in large-type headlines to keep the headline to only one or two lines. This type is set natural, without kerning. This type has been kerned one-half point.
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| Keyword
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A single word that a user inputs into an Internet search engine to request information that is similar in subject matter to that word. Advertisers may buy keywords from search engines so that their advertisements appear when a user inputs the purchased word.
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| Keyword (Search Term)
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A particular word or a group of words that a potential customer or the browser might type in at the time of looking for a website that offers his/her interest information.
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| Keyword Density
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A property of the text in a web page which indicates how close together the keywords appear. Some search engines use this for positioning. Analyzers are available which allow comparisons between pages. Pages can then be produced with similar keyword densities to those found in high ranking pages.
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| Keyword Domain Name
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The use of keywords as part of the URL to a web site. Positioning is improved on some search engines when keywords are reinforced in the URL.
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| Keyword Matching.
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Methods of selecting and organizing your keywords to match the user's query.
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| Keyword Phrase
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A phrase which forms (part of) a search engine query.
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| Keyword Purchasing
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The buying of search keywords from search engines. Overture is the main seller of keywords.
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| Keyword Search
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A search for documents containing one or more words that are specified by a user.
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| Keyword Stuffing
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The repeating of keywords and keyword phrases in META tags or elsewhere.
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| Keyword.
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A specific word, or combination of words, entered into a search engine that results in a list of pages related to the keyword. A keyword is the content of a search engine query.
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| Keywords
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A word which forms (part of) a search engine query.
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| Kicker
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A subhead that appears above the headline.
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| Kiosks
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Interactive computers in a standalone cabinet that make information available 24 hours a day even in remote areas.
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