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| J Ingle:
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Music and verse combined in a commercial; typically sung, and usually characterized by a compelling rhyme scheme .
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| Java
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A computer programming language whose programs can run a on a number of different types of computers and/or operating systems. Used extensively to produce applets for web pages.
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| Java®
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A programming language designed for building applications on the Internet. It allows for advanced features, increased animation detail and realtime updates. Small applications called Java applets can be downloaded from a server and executed by Javacompatible browsers like Microsoft Internet Explorer and Netscape Navigator.
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| JavaScript
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A simple interpreted computer language used for small programming tasks within HTML web pages. The scripts are normally interpreted (or run) on the clients computer by the web browser. Some search engines have been known to index these scripts, presumably erroneously.
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| JINGLE
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A catchy musical refrain delivering an advertising message, frequently used on radio or television. Check out our creative portfolio to hear some of the memorable jingles we’ve produced for agency clients.
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| Jingle
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A short song, usually mentioning a brand or product benefit, used in a commercial.
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| Jingle
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A musical commercial, usually sung with the sales message in the verse.
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| Job Jacket
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In the preproduction phase, a place to store the various pieces of artwork and ideas that will be generated throughout the process.
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| JPEG
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Joint Photographic Experts Group. Compressed file format for fullcolor and blackandwhite graphic images. JPEG images allow for more colors than GIF images and are usually smaller in size. Some image quality is lost based on the compression ratio.
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| JPEG Joint Photographic Experts Group
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File format that uses a compression technique to reduce the size (number of bytes) of graphic files.
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| Judge Role
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A role in the creative process that evaluates the results of experimentation and decides which approach is more practical.
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| Jumble Display
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A mixture of products or brands on a single display, such as a clearance table.
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| Jump Page Ad
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Microsite which is reached via clickthrough from button or banner ad. The jump page itself can list several topics, which are linked to either the advertisers site or the publishers site.
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| Jump Page Ad.
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A microsite reached by clicking a button or banner. The jump page itself can list several topics, which can link to your site.
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| Junior Unit
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A large magazine advertisement (60 percent of the page) placed in the middle of a page and surrounded by editorial matter.
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| Justified Type.
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Type set so that side margins are straight. Lines set as “justified” all have the same line length, so they line up evenly on left and right.
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