During this two-day programme delegates will learn to understand the process from client, to brief, to advertising strategy and learn to understand what makes the target audience "tick".

Delegates will also learn how to evaluate the effectiveness of an advertising campaign and how to deliver a brief to the creative and media department.

More information on application.

Venue

Date: 17 May 2007 to 18 May 2007
Location: IMM Graduate School of Marketing, Johannesburg
Cost: R4400

Contact: Margaret
Company name: IMM Graduate School of Marketing
Telephone number: +27 11 628-2009
Email address margaret@imm.co.za